Architecture
FD Architecten
A completely new website for a family business with 50+ years of experience in circular and biobased architecture. From outdated and cluttered to fast, clear and converting.
250%
Faster website
200%
More conversions in week 1
50+
Years of projects organized
6
Service categories structured
The challenge
An outdated site that did not do the work justice
FD Architecten is a family business with more than 50 years of experience in circular and biobased architecture. Their old website was outdated, cluttered and the navigation was hard to find. It was unclear what exactly they did and which services they offered.
The lead magnet, a free design guide, was barely used. Few sign-ups came in through the website, most clients came by word of mouth. New projects were not added and the whole site felt dated.
The biggest challenge was the complexity: six service categories (new build, renovation, circular, biobased, planning and management, energy innovations) each with several sub-services. Plus a huge archive of projects spanning more than five decades, which all had to be selected and organized. On top of that, FD Architecten had dozens of SEO pages for cities and markets that had to be kept.
Our approach
Everything from A to Z, including a photo shoot
We built the complete website from scratch. New branding, new structure, new design. In weekly meetings we figured out together how to best communicate the complex services, which projects radiated the best quality and how to keep the navigation clear.
We also organized a professional photo shoot, both at a completed project (the energy-neutral CLT barn house) and at the FD Architecten office. This imagery now forms the basis of the whole website.
All existing SEO pages for cities, markets and services were carefully moved to the new site. The blog feature was kept and expanded, so FD Architecten can keep publishing content themselves.
A special detail: because FD Architecten stands for CO2-neutral building, they wanted to see that reflected in their website too. We made sure the servers are green, the code is optimized for minimal emissions, and we deliberately added a dark mode. Not just as a design feature, but to reduce the energy use of screens. Everything matches what the company stands for.
The website
Screenshots
The result
200% more conversions in week one
The impact was immediate. In the first week after launch there were already more sign-ups for the free design guide than in the entire year before. The website is 250% faster than the previous version and all services are now presented clearly and neatly.
To this day we take care of the maintenance of the website. The collaboration is excellent and the client is very happy with both the process and the end result.
"Rizefy successfully launched the client's new website, which was 250% faster than before. Within the first week the client saw a 200% increase in conversions. Rizefy met every requirement and responded quickly to the client's requests. The team was also knowledgeable and results-driven."
Ralph Dansen
Director, FD Architecten
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